There can be hundreds of personalization scenarios — from emails and banners to recommendations and promo codes. Here are a few examples where it usually starts:
Email / Push Notification
You visit a website, pick a few items, add them to your cart — and then close the tab without placing an order. A day passes. You get a notification or an email:
“You left some items in your cart — they’re still waiting for you. And today — free shipping.”
Simple and effective. A friendly reminder that’s timely and relevant. No pressure — just a gentle nudge. It doesn’t feel like advertising, more like a thoughtful gesture.
This is personalized messaging — relevant, timely, and with a sense of real, human communication.
Recurring Pattern
You order vitamins every month — roughly around the same dates. A couple of days before the usual time, you receive a notification:
“Just a heads-up — you might be running low. Your last order was 28 days ago.”
No pressure. Just a logical and helpful reminder. Personalization can be useful without being pushy.
Promo Code / Motivation
You visited a beauty salon a few months ago. Everything went great — but you haven’t been back in a while. The system notices that and gently offers a reason to return:
“15% off your next appointment — just for you. Drop by whenever it’s convenient.”
This message doesn’t feel like a promo — more like care. A warm sign that you’re remembered and welcome. No urgency, no pressure — just a pleasant opportunity to come back.